The Rise of Behavioural Economics and Its Influence on Organisations
Behavioural economics is a relatively new field that combines insights from psychology, judgment, and decision making, and economics to generate a more accurate understanding of human behaviour. Richard Thaler, the ‘father’ of this discipline suggests that there are many opportunities to “nudge” people’s behaviour by making subtle changes to the context in which they make decisions.
The Rise of Behavioural Economics and Its Influence on Organisations by Francesca Gino
Published in Harvard Business Review, October 2017